design, video & animation

Tash Peterson

@vganbooty

Bold, unapologetic creative for one of the world’s most provocative animal rights activists

CONTENT WARNING: Some of the work on this page includes graphic imagery.
Tash Peterson standing against a split purple and black background wearing a black crop top with 'End the Animal Holocaust' text, next to text 'End the Animal Holocaust' and a yellow button reading 'Watch Dominion.org'.

My role

Creative collaborator

My work with Tash spans everything from fast-paced outreach edits to animated intros and unapologetic merch design. Each project aims to amplify her activism with visuals that feel sharp, direct and true to her voice.

@vganbooty

Short-Form Vertical Content

Here are two examples of the many vertical edits I’ve created for Tash’s channels.

'We Love Our Cows' Dairy Edit

Instagram:
48.3K views, 1.6K likes, 304 comments

A fast-paced vertical video built around Tash’s photoshoot using ice cream and fake blood to highlight dairy cruelty. I helped craft the script and edited the piece using a mix of industry footage, ad clips and motion graphics.

View on Instagram

Scooter Kid Outreach Clip

TikTok:
6.3M views, 247.8K likes, 9.6K comments

A vertical cut from a longer outreach conversation. I selected the strongest moments, reframed the footage, added tracked captions and used a split-screen layout to keep both speakers in frame. It went viral on TikTok and became one of her most shared outreach videos.

View on TikTok

Animated Logo Intros

Short animated logo intros designed to open her long-form YouTube videos with a clear visual identity.

Alternate intro used for more serious videos
Dark intro used for her harder-hitting protest content

V-gan Clan Apparel Designs

Bold designs for her high-impact activism merchandise

Calf with yellow ear tags behind rusty cage bars with text 'Dairy Kidnaps Babies' and 'Watch dominion.org'.
Slaughtered cow carcass lying on a blood-covered floor with text saying 'If you're not vegan you are an animal abuser' and 'Watch dominion.org'.
Text reading 'Plant Powered Penises Last Longer' with a purple eggplant and blue splash illustration on the right.
Text reading 'Plant Powered Penises Last Longer' in purple script with a purple eggplant emoji and blue splash accents.
Woman with long hair wearing a white crop top reading 'Plant Powered Penises Last Longer' sitting at a table with a colorful plate of food, a passion fruit drink can, and a phone with a purple case.
Bright blue bubbly stylized text reading 'V-Gan Clan' with a bold pink outline on a black background.
Stylized logo with letters 'V-G' in bold light blue with a thick pink outline on black background.

Selected Long-Form Edits

Long-form horizontal edits created for Tash’s YouTube channel, spanning different formats and storytelling styles.

Similar Work

Graphic Design & VIDEO

Satirical Activism Brands

Creating fictional pro-industry brands that use satire to highlight speciesism

View project

Animation

Cuori Liberi

Animations that map out the timeline and scale of this impactful story

View project

Ready to bring your next idea to life?

Let's chat