Mercy For Animals asked me to turn their Kroger Unmasked concept into a series of short animated campaign films. I developed the visual direction, characters and supermarket world, then took the project from animatic through illustration, animation, compositing and sound design.
The full campaign package was produced on a tight four-week turnaround for web, social and digital advertising.
Bold, unapologetic creative for one of the world’s most provocative animal rights activists
Creating fictional pro-industry brands that use satire to highlight speciesism
